The innovative functions of the new features, tools and software of SMS marketing has made it more effective platform for marketing and conveying messages across to customers within your local demographic and beyond. These features and functions will enable you to target humans and not merely the mobile number. This will make your marketing campaign more effective and thereby provide a higher return on your investment.
There are several useful tools and software that you can sue for a successful SMS marketing campaign. You must know more about it to use it for your beneficial purpose.
- To start with, these tools deal with the most significant aspect of SMS marketing which is establishing a conversation with the customers and prospects. For this you will need to consider them as humans and not just another random mobile number in your database. This is the significant difference between mobile marketing and direct marketing of the olden times.
- It is often seen that marketers send out a single bulk SMS campaign to an entire database. This means all the customers are treated in exactly the same way. This also means a significant loss of information that the marketers have of each of their customers.
- On the other hand, as far as direct marketing channels such as direct mail and email are considered, there is a maximum limit on the number of diverse that you can basically implement, whereas the mobile marketing method does not have the same limitation when it comes to sharing it.
Moreover, there is no creative cost involved which means you can segment the databases into several smaller target markets as desired and required by you. All you need to do is make the SMS marketing campaign more relevant and precise to ensure that you have a higher response rate.
Change in mindset
To make the best use of SMS marketing and free bulk sms service you as a marketer need to bring some changes in your mind set. Considering the fact that a mobile marketing strategy is certainly a direct marketing channel, there is a lot of difference in rules and regulations. This calls for a different approach and perspective.
However, SMS marketing is by far the most cost-effective and nimblest of the disciplines. You can deploy a bulk SMS campaign in a matter of few minutes and for that you do not need to spend a lot of money.
You can very easily get a bulk SMS account up and running and reach to your target market and for that you do not need much of IT expertise for it. The tools and software developed for this purpose are designed keeping the development in marketing aspect in mind and is certainly not designed for the IT people. Therefore, if you are not using any of such tools now, it is high time you come out of the shell, change your mindset and start using one such tool.
The useful and advanced functionality
The advancement in technology and its use in SMS started in 1999 and since then there has been a lot of tools and software developed and added to the list that has some of the most advanced functions. These tools have taken SMS marketing campaigns to the next level with the ease of integration of these tools with several other software packages.
These easy to use tools will make bulk SMS campaigns trendier allowing you to simply copy and paste some numbers in, then type a relevant message within of the permissible length and hit send. Your SMS Campaign will be completed in seconds.
However, at times you may need some more advanced functions that will help you to keep up with the new styles of SMS marketing campaigns. Here is a list of some of the useful advanced functionality that you will find in the modern tools and software to get high ROI from your SMS marketing efforts.
Online user interface:
Using this great tool to personalize SMS messages in bulk you can send SMS to a merge group. Irrespective of the fact that you want just a personalization of the good old name or send out member information, this tool will help you in many different ways with its advanced features like:
- Text message auto responses: This will allow you to send a fixed number of auto responses that are timed after someone texts in a keyword.
- Email auto responses: This feature is great for following up the incoming text messages with more detailed information such as job details, menus, property and others.
- Text reply number: A free feature that you can use in your account to enable recipients to reply to you through SMS.
- Unsubscribe: Another free feature that will allow customers to opt out from your texts but you have to make sure that you abide by the law and also keep your customers happy.
- Conversations: Using this feature will allow you to communicate with your customers by email and from your point of view.
- Address book: This function will allow you to upload any additional data against each contact so that you can quickly filter and select it to send it to precise groups of contacts.
- Google contacts: This will help you to manage all your contacts in one place and synchronize with your account.
- Mail chimp integration: This tool will allow you to synchronize your contacts and also allow them to join the list by text message.
- CRM integration: With the help of this tool you can send messages to your Capsule contacts and even allow them to text you to join your list.
- Recurring invoicing: Another useful feature that will enable you to get an invoice that is created automatically and sent to your accounts department when your credits reach to a specific level.
All these features and functions will help you to create, manage and even transfer credits between accounts an unlimited number of accounts with ease and confidence and expect to get the highest ROI especially if you have several offices and resellers.