Predicting trends in apps is always a little bit of a crapshoot. It’s easy to see what’s been popular in the past, or what’s trendy at any given moment, but the future can be a hazy place in mobile tech. There’s no telling when a brand new game might take off, when an app in a crowded category will inexplicably beat out its competition, or when a whole new idea may take root. In fact, part of the fun of the mobile marketplace is being surprised when these things happen. However, in the spirit of the new year taking off, we’ve given some thought to some of the categories that could be on the rise over the next 12 months.
Augmented reality actually feels like a somewhat misunderstood genre. A lot of people are under the impression that things haven’t really progressed since Pokémon GO, and that AR apps are essentially experimental gimmicks. A few apps back up this notion, but the truth is that there are plenty of apps better than Pokémon GO, and AR has shown clear improvement over time. With the genre already on the rise and bigger things ahead (including possibly AR glasses from major tech companies), expect this category to excel in 2019.
Battle Royale Games
“Battle Royale” shooter games – specifically PUBG Mobile and Fortnite – were all the rage on the smartphone gaming front in 2018, and this is simply our assertion that they’re not going anywhere. These two titles will continue to improve through content updates, and there will likely be new competitors in the genre as well. There will be other viral trends in gaming throughout the coming year as well, but expect another 12 months of battle royale craze.
For a last point on gaming, we should probably expect a rise in casino gaming as well. This is already a genre that’s more widely played than some realize, and with more and more games available for iPhone and Android products, it’s on a steady rise. Really though it’s about the games getting more sophisticated. Animated slots, live dealer poker and blackjack, and possible AR and VR adaptations make casino gaming more exciting in a broad way, and these changes are going to rope in more players in 2019.
Investment apps have already become extremely popular, and cover a range of different activities. There are apps that invest spare change, apps that allow you to open and manage your own account, apps for currency trading, and app for cryptocurrency investment, and all of them are attractive, appealing, and easy to use. We expect these to keep rising in 2019 simply because the category as it now exists is still relatively new. However, there’s also the chance that with some of the world’s bigger economies showing signs of downturn, people may feel more inclined to take their finances into their own hands via investment apps.
To say news apps will be on the rise is almost too easy because people always need their news apps. Even a lot of people who hardly use apps are bound to have one or two news-related programs to open on occasion or to get alerts from. With 2019 looking like a very busy year in news, however, thanks to aforementioned economic situations as well as the lead up to the 2020 elections in the U.S., it may be worth looking into the best news apps to equip yourself with for 2019. They’re going to be popular, and busy.
Last but not least, it feels as if people spent much of 2018 getting used to the idea of mobile apps that could help them from a wellness perspective. Fitness apps, yoga apps, meditation programs, and even personal organizers can all fit into this category, and they had a big year in 2018 as far as development and advertising goes. In 2019, we may just see them become more mainstream and practically ubiquitous in the mobile app community.