Short-form video App, TikTok, has turned out to be growingly popular over the previous year. TikTok even surpassed Facebook and Snapchat regarding day by day downloads during the month of October. Its prominence is attributed to the special attention that it pays to develop markets. Infact, TikTok has even modestly discharged a ‘Lite’ application, explicitly focusing on these developing markets, that has enrolled in excess of 12 million downloads since August 2018.
TikTok’s developing ubiquity is frequently credited to the organization’s technique of focusing on developing markets like India and Indonesia. In the latter part of 2018, the organization discreetly propelled a “TikTok Lite” application in these business sectors. The organization has not made a great deal of clamor about its Lite version, which really encloses two applications. There is no recognizable distinction between the two applications other than focusing on various locals, and the way that one uses a capital letter for lite, other doesn’t.
The First Lite application was launched by TikTok in Thailand, Indonesia, Vietnam, and other Asian markets. The second one was launched for India, Brazil, and Russia. The last has turned out to be exceptionally popular, and the credit for that, for the most part, goes to TikTokers situated in India.
As indicated by Sensor Tower, both these applications consolidated have an incredible 12 million downloads through the span of a half year. In spite of the fact that 12 million sounds like a major number, it speaks to just 3.6 percent of TikTok’s aggregate downloads on Google Play Store and Apple’s App Store.
Keeping aside their fame, there are a few issues related with how the organization is marketing TikTok’s Lite version. On the application stores, TikTok markets the Lite applications by using screenshots from the main application. This influences the clients to trust that the Lite applications will give them indistinguishable highlights from the primary application. Which is clearly not valid, as the Lite applications don’t enable clients to make recordings.
It gives the idea that ByteDance, the Chinese parent company, is as yet exploring different avenues regarding TikTok Lite as it has two renditions with no explicit depiction for the lite forms on Google Play Store. Furthermore, the company also offered one Lite version in some countries, and then replaced it by another version after pulling it out. Still, the number of downloads that these lite versions have accumulated without any proper marketing from their parent company is certainly impressive. We will have to wait and see what the TikTok Lite app is capable of when it receives more attention from ByteDance.