Since its inception, Instagram’s top priority is being the most visually appealing platform around. With a visuals-first approach, it has done more for models, photographers, and entrepreneurs than any platform since YouTube. Unfortunately, the ROI from Instagram has proved menial or at least difficult to track directly so far, which isn’t surprising considering how hard it has been to monetize or convert leads to sales. That said the folks at Instagram have made some incremental strategic updates that could change the platform forever, making it the strongest e-commerce tool to have surfaced in the last two decades.
Instagram has added a “Shop Now” button as an option in posts so that brands can link their e-commerce carts to the products in posts. Considering the majority of users in the US browse primarily from a mobile app, it makes a lot of sense for you to funnel money into social media if you can link products directly to the posts that feature them because it directly increases the sales output.
We all know that selling something needs some time. You need to put time and effort into showcasing the product, its features, and the reasons why it makes sense for the customer to buy it. Context has been absent in a social network ruled by content, but with the advent of Instagram Stories, all that has changed. Brands are able to showcase their items beautifully in their stories through short videos and can reach many more followers. The best part is that Instagram has allowed link-sharing on Stories, which means at the very end, you can direct the user to a landing page to order the product. This is amazing for marketers.
Influencer marketing is huge now. Brands can measure conversions very easily by using a specific landing page for all Instagram promotions. Influencers too can drive traffic to that page by tagging it in their stories. This rich user-generated content will reach thousands and millions of users and direct them all the way down your sales funnel.
Your brand profile on Instagram is more visible and discoverable than ever before. With the latest platform update, Instagram will also show Stories on the Explore menu, which means companies, will spend to secure high spots on the tab. This works wonders to boost brand visibility. Read more about this trend on WalnutSEO.com.
The simplicity of Instagram as a platform is perhaps the #1 reason for its popularity and effectiveness. It is entirely visual, and you are limited to 87 characters before the remainder of the post is relegated to a “read more” option. You are forced to simplify your content to the most palatable form. It is focused on smartphones, has no scope for distraction, and is intimate and effective. Creativity and succinctness in being able to tell the entire story through pictures instead of words are hard skills to master.
Instagram has changed the face of social media and is now doing the same for marketing. It has simplified the process and made it more accessible, more visually appealing, and more intimate than ever before. With the trajectory that it has created for itself, it is soon set to become the most effective marketing tool ever.